Insurance Companies That Run Medicaid Launch Contest For Recipients To Win Vacation To Disney World To Get Vaccinated | Kentucky


Kentucky health insurers have launched a raffle in which Medicaid beneficiaries can win vacation packages to get vaccinated against Covid-19.

The Kentucky Health Plans Association The raffle is open to registered Medicaid members 21 and older who receive their first dose of vaccine between September 6 and September 30 – and enter by visiting

Twenty winners will each receive a vacation package for four that includes a plane ticket, three-night hotel stay and three-day passes to the park “the most magical place of all time in Orlando. “said a press release from KAHP. KAHP spokesperson Tyler Glick said the vacation packages were for Disney World.

“In addition to the KAHP raffle, Medicaid members may also be eligible to receive an incentive offered by their health plan,” the statement said.

Medicaid managed care plans have offered cash incentives for vaccination for months, with little effect. By the end of July, only about 27% of Kentucky Medicaid members had received at least one dose of the vaccine, compared to 51% of the total population. About a third of Kentuckians are on Medicaid.

Insurers have been promoting vaccination to the general population in various ways for months and have recently targeted their efforts. Last month in Clay County, seat of State Senate Speaker Robert Stivers, they and America Volunteers launched ‘Take 1 for the Team’, an awareness and incentive campaign using digital advertising with local influencers such as pastors, coaches and doctors, as well as free food offers, designs for prizes in cash and a competition between local schools for $ 6,000 in sports equipment.

“We have had several months of very successful promotions,” KAHP Executive Director Tom Stephens said in the statement. “Just by being in the state at our events, I can say it’s heartening to meet so many people who decide to get the vaccine after hearing about our various incentive programs or being affected by our efforts. awareness raising. “

The commercial insurers and Medicaid managed care organizations that make up KAHP also reach members through their own advertisements, incentives, transportation coordination, pop-up clinics (some with bilingual staff), home immunization visits, campaigns SMS and email, traffic signs, billboards. , direct mail, phone calls, personalized assistance and follow-up to second dose appointments based on claims data, the statement said.

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